‘Embattled’ OAP Freeze and lessons for public figures

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On Air Personality Freeze’s dilemma is a lesson for everyone. But as we ponder, the questions continue to pour in on whether or not his sack was really justified given the reasons cited by the management at Cool FM.

To be fair, it is sad seeing Freeze get sacked at a company he’s devoted so much to in the last one decade or more of his life.

There are several reasons his time at Cool FM ended like this and according to grapevine sources, one of these is that the head honcho at Cool FM, Amin Moussalli, is reportedly unpredictable in nature, which means no staff is indispensable. We don’t know how true that is.

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Again, sources say the controversial radio host is exactly what he is – which is controversial!

Freeze shares a now-deleted photo of himself with Basketmouth's wife on Instagram in a bid to spite him.

Freeze shares a now-deleted photo of himself with Basketmouth’s wife on Instagram in a bid to spite him.

In the wake of his issues with Basketmouth, he was not just feuding on social media, he was also falling out with his employer(s), insiders say.

AIM Group which owns Cool FM, Wazobia and Nigeria is into other aspects including construction, engineering and real estate. We also learnt the group is a family business of sorts, which means anyone can get kicked out by a member of the family upon defaulting without due consultations.

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Freeze in the NAIJ.com article on 15 OAPs who shape pop culture and entertainment in Nigeria

Freeze in the NAIJ.com article on 15 OAPs who shape pop culture and entertainment in Nigeria

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While this is no particular business of ours here, it has to be said that Freeze reportedly failed to attend a crucial meeting Moussalli called for issues regarding the growth of the organization.

It was supposed to be an ideal forum to address issues such as the drop in presenters’ performances, presenters’ fees and several other issues, but our social media savvy OAP was ‘absent without leave’.

The social media tantrums must have also contributed heavily to the decision, even though Freeze is denying so vehemently that his sack letter stemmed from nothing of such. Whatever it is, we have learnt several lessons from his story.

You see, you cannot afford to be the person talked about every time controversy is the subject of discussion. It is even more disturbing when you work for and under an organization, which is why Peter and Paul Okoye, Davido and Wiz Kid can mess around on social media and get away with but a Freeze probably mightn’t.

In simpler terms, Freeze didn’t have to be involved in many of the nonsense he was immersed in on social media. He had too much to say in a clime so sensitive like Nigeria and believe it or not, way before the Basketmouth issue cropped up many persons must have felt offended by his comments.

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He attacked too many influential figures in society, people whose financial reach and overall clout could get him silenced for life. This is Nigeria, a country where everything goes but you can’t just waltz into social media and ride on the back of your media attention to censure people. It doesn’t matter if you are right or wrong, keep your opinions to yourself sometimes.

Freeze and Dbanj right in the Cool FM studio.

Freeze and Dbanj right in the Cool FM studio.

So yes, Freeze failed in this respects. He will be sorely missed, I can tell you that for a fact.

He left the station with a wealth of experience and his 25 years with them is definitely an asset hardly anyone can dispute.

Freeze can almost effortlessly get another gig at a leading radio station in Nigeria and given the turnover level in the industry, it won’t be any surprise seeing him grab something else soon.

But you know why exits of this sort might hurt his former employers? Freeze is actually very good. He could be a chatterbox here and there, a scatterbrain on social media and possessing a bit of an overbearing attitude.

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But at the end of the day you don’t just let go one of your best hands like that. If anything, he could have been penalized sufficiently, even if the intention is to let him go, whilst the company uses that window to groom someone else for his role.

Letting him go all of a sudden in this precarious period Cool FM is in doesn’t help them get better. It doesn’t give them any edge when Freeze takes major trade secrets to rival brands who will eventually hire him. And above all, it doesn’t return Cool FM to the glory days when they had heavyweights such as Olisa Adibua, Dan Foster, Lekan aka Lakeside Gbemi Olagbegi and Ebele Yaw, to name a few.

But hey, it is what it is. Freeze is gone but the big question is – was Cool FM sacking him the best available option?

The post ‘Embattled’ OAP Freeze and lessons for public figures appeared first on Nigeria News today & Breaking news | Read Naij.com 24/7.

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